YAKUZEN NATSUME GRANOLA

This granola package combines jujube and oats with three medicinal ingredients selected for their specific health benefits. We aimed for a design that blends traditional Chinese medicine imagery with the casual feel of granola, creating something you’d be happy to leave out on your kitchen counter. The logo sticker, featuring an embossed design, symbolizes “roots and flowers”—a concept rooted in Eastern medicine.

Yakuzen Karen/Saga